Good SEO Speaks to Humans and Machines

The ‘Art’ of Search Engine Optimisation (SEO) is simply to make the structure of your website irresistible to Search Engines. To show up on the first page on Google, Yahoo, and Bing requires a commitment to publishing quality content. Ensuring every image, character, meta description, and keyword is in its proper place takes skill.

Linking to reputable websites already enjoying a high volume of traffic used to be enough, but times they are a changing and online everything happens at double-speed. With every new algorithm update, major search engines are refining their indexing processes, so keeping up date with changes in technology is essential.

Natural or Organic Search Engine Optimisation means NOT having to dish out a fortune on paid advertising like Google Ad words and Pay-per-click. SEO is an essential element of a solid Web Marketing strategy as it targets the actual keywords and phrases people type into the search bar to find your website. Think about how you find information on a search engine. Do you click on the top ads, or do you scroll down to the real links?

 

The more relevant and consistent the information on your website, the higher up your page will appear. A few years ago clandestine black-hat operators could get away with fooling Search Engine spiders/ crawlers, but those days are over. Stuffing your webpage with SEO keywords is no longer acceptable and Google is cracking down on these tactics by penalising websites. If your mission is to truly build a sustainable garden where cyber butterflies will love to spend time takes time, but the long terms benefits are fantastic.

Sure, doing it yourself is possible, but the learning curve is steep and the rules are constantly changing. To learn more about how proper SEO can save you money and increase REAL traffic to your website, see the videos below, or contact us and let’s brainstorm a custom Search Engine Optimisation strategy to increase your web traffic the right way.